News   |    July 7th, 2022

WINNING WAYS FOR THE LIONESSES

Finally, after waiting an extra year for the much-anticipated Women’s Euros due to Covid, England kicked off the tournament against Austria with a 1-0 victory. This wouldn’t be the only victory, with Old Trafford hosting the match, a new world record in the European competition of 68,871 spectators took to the stadium, superseding that of any previous record by some margin, around 20,000 to be more precise.

With pre-tournament ticket sales exceeding 500,000 it comes as no surprise the exceptional level of support the Lionesses have received. Not only this but the incredible media attention that the tournament has received. Cast back to before Euro 2005, England’s press officer would have to phone media outlets and tell them the score so that it would appear in the news the next day. Media from across Europe are now fighting their way to the press box to detail each and every of the 31 matches this month.

England’s Beth Mead secured the opening and final goal in the 16th minute, with the Lionesses displaying a shaky performance to begin with yet holding out the game in a professional manner in the end. Having surpassed Austria, Sarina Wiegman’s women will have to fend off Northern Ireland, and two-time winners Norway in the group stages process, who they challenge on Monday.

It is clear to see that support for Women’s football has dramatically increased, and this positive encouragement will be sure to inspire England as they look to secure their first ever European trophy.

Photo by The Independent

Alfie Bobbins - Business Manager, Integral Sports Management

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