Why do we exist?

We’re a sports management company built by experts and ex pros to change the way how players are managed throughout their career.

A simple goal

ISM was founded by Gary Pettit and Ray Winstone after seeing first-hand how badly players and families can be treated by agents and management companies. Too many careers have been manipulated, too many parents left in the dark.

We built ISM to be the opposite. Honest, straight with people, and fully committed to doing things the right way. That’s why we’re called Integral. We don’t just back players on the pitch we stand with their families too, because we know the sacrifices and struggles that come with the journey.

A simple goal

ISM was founded by Gary Pettit and Ray Winstone after seeing first-hand how badly players and families can be treated by agents and management companies. Too many careers have been manipulated, too many parents left in the dark.

We built ISM to be the opposite. Honest, straight with people, and fully committed to doing things the right way. That’s why we’re called Integral. We don’t just back players on the pitch we stand with their families too, because we know the sacrifices and struggles that come with the journey.

A simple goal

ISM was founded by Gary Pettit and Ray Winstone after seeing first-hand how badly players and families can be treated by agents and management companies. Too many careers have been manipulated, too many parents left in the dark.

We built ISM to be the opposite. Honest, straight with people, and fully committed to doing things the right way. That’s why we’re called Integral. We don’t just back players on the pitch we stand with their families too, because we know the sacrifices and struggles that come with the journey.

Our mission

Our mission

Our mission

The INTEGRAL way

No quick wins

We don’t chase headlines; we build stability.

No quick wins

We don’t chase headlines; we build stability.

No quick wins

We don’t chase headlines; we build stability.

Upfront always

Players and families always know where they stand.

Upfront always

Players and families always know where they stand.

Upfront always

Players and families always know where they stand.

No gimmicks

Just the right people making the right moves.

No gimmicks

Just the right people making the right moves.

No gimmicks

Just the right people making the right moves.

New standard

New standard

New standard

INTEGRAL isn’t your typical sports agency. We set a new standard.

At ISM, we believe that a footballer’s journey is more than just a game it’s a life path filled with opportunities, challenges, and decisions that shape the future both on and off the pitch. 



We are a multidisciplinary agency built around one vision: to guide and support players and their families at every stage of the journey. From the early years of balancing education with football, through the transition into professional sport, to managing life as a seasoned athlete, we stand alongside our players with the expertise and care they need.

More than just an agent.

Our team brings together specialists from finance, law, education, and commercial strategy along with former professional athletes, ensuring that every aspect of a player’s career is covered. We help with the practical logistics whether it’s navigating contracts, managing relocations, or planning for long-term financial security allowing players to focus on their performance.





We don’t just manage careers we grow with them. From grassroots beginnings to professional success and beyond, ISM is a trusted partner for the full journey, giving our players the freedom to thrive on the pitch and the security to flourish off it.

Contact

Contact

Contact

Want to ask us a question?

Thames Innovation Centre
2 Veridion Way, London
DA18 4AL

enquiries@integralsportsmanagement.co.uk